Daraz launches Leatherex, the high-end leather line, to its Fashion floor 0 107

Leatherex is a subsidiary of Leatherex Footwear, winner of National Export Trophy

Daraz the leading online shopping platform in Bangladesh, adds another premium label to its collection as it launches Leatherex, a high-end, fashion focused leather line which manufactures shoes and bags, among accessories.

Leatherex opened its first store in Dhanmondi in 2012 and now has a total of 6 stores all around the city and hopes to expand to 20 by 2017.  Its first venture into ecommerce will be exclusively with Daraz.com.bd and all Leatherex items will be available on  with incredible deals and discounts for Daraz customers.

Leatherex is staying true to its tag line “Enjoy your foreign shopping at home”, by signing up with Daraz and making its products accessible nationwide. Mohammad Nazmul Hassan, Managing Director of Leatherex states, “We do not have any outlets outside of Dhaka even though the demand for our products is growing rapidly. Daraz.com.bd will give customers nationwide access to purchase and use our products now. That is the beauty of e-commerce, it bridges the gap between buyers and sellers. It inspires brands and sellers to think beyond the demography of the metropolitan area and be able to cater all over the country. We are extremely hopeful and eager about our partnership with Daraz BD and can’t wait to see which new heights it takes our business to.”

leatherx signing

“We are pleased to have a huge brand like Leatherex onboard because it will definitely boost our assortment and provide more options to our customers all over Bangladesh,” said Daraz Managing Director Benjamin de Fouchier. “The same way that Leatherex projects itself as a trusted brand, Daraz is also synonymous with trust, reliability and authenticity and we aim to provide each and every client with an excellent shopping experience”.

 

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