Do You Know About the Superbrands Award?
Daraz Bangladesh has been awarded as one of the Superbrands of Bangladesh for the year 2020-2021. Superbrands, the UK based independent authority on branding, promotes the discipline of branding and pays tribute to exceptional brands all over the world. Although the concept began in the UK, it has now spread across the world in over 90 countries in the past 23 years and has published over 400 Superbrands publications while involving above 17,000 major brands worldwide.
In a world of global commerce and competition, excellence matters above all else. Outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products & services – these are the brands that Superbrands tributes worldwide. Attaining Superbrands status strengthens a brand’s position, adds prestige, and reassures consumers and suppliers that they are buying the best brand in its category.
How Daraz Bangladesh Won This Prestigious Award?
The Superbrand Bangladesh goes through two judging processes:
Firstly, brands are judged based on an extensive list by
- Quality: Does the brand provide quality products and services?
- Reliability: Can the brand be trusted to deliver consistently?
- Distinction: Is it well known in its sector and suitably different from its rivals?
And later on, they were scrutinized with [IN 20 Marks]
- Category Relevance
- Market Dominance,
- Customer Loyalty,
- Overall Market Acceptance by highly respected and knowledgeable council members.
This year 17 respected council members helped to identify the Bangladesh Superbrands for the year 2020-2021. Superbrands platform is a by-invitation exclusive membership and only the invited brands who qualify to be Superbrands by esteemed council members through analysis are invited to be Superbrands.