Daraz Bangladesh has been awarded as the number one E-commerce brand in Bangladesh and also the overall 13th most valued brand of 2021. In the 13th edition of the Best Brand Award that was organized by Bangladesh Brand Forum in partnership with Nielsen Bangladesh, Daraz won this prestigious award for the year 2021.
The award-giving program took place on Wednesday (December 29) and celebrated Bangladesh’s most beloved brands with a stunning gala ceremony at Le Méridien in the capital.
Chief marketing officer of Daraz Bangladesh Limited, Md Tajdin Hassan said “2021 has been a successful year for Daraz Bangladesh. Daraz is now planning to take a step further towards its customer-centric strategy. The upcoming journey will not just be about inviting more customers, but to ensure that our existing customers are getting the best e-commerce experience catered to their lifestyles.”
Bangladesh Brand Forum has been celebrating the most loved brands in the country with the Best Brand Award for the past 13 years in order to inspire the best brands of the country.
A total of 102 brands were recognized across 35 categories.
In 2008, Nielsen Bangladesh launched the Best Brand Award, which is based on a global model (Winning BrandsTM) conducted by a direct consumer survey of 8000 customers across the country, which includes self-administrated reviews.