Daraz launches Tahoor, a boutique for the fashionable and modest woman. 0 232

Focused on fashion for the Muslim woman, Tahoor tells a story of style meeting modesty.

Dhaka, 9 May, 2016—Daraz the leading online shopping platform in Bangladesh, adds another premium label to its collection as it launches Tahoor, a women’s designer boutique line focusing entirely on the fashion needs of the modern Muslim woman, without having to compromise on style.

Tahoor means “purity, completing the incomplete, and quenching the thirst,” according to Hanium Maria Chowdhury, the founder and mind behind one of the few fashion brands which offers modest clothing options with a sense of style. Tahoor launched in 2012 and now has 3 retail stores and has launched exclusively online with Daraz.com.bd. All Tahoor items will be available on Tahoor on Daraz

Tahoor carries a whole range of fashion-wear starting from Abayas, Cloaks, Shrugs, Scarves, Inner caps, Hand sleeves, Pullover Hijabs, not excluding party-wear such as Anarkali and Lehengas. Giving modest Muslim apparel to metropolitan and cosmopolitan women of the city is the core positioning of Tahoor.

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Hanium shares, “Tahoor is here to make it easy for all those who have been contemplating taking up Hijab for a while now and have been looking for the right attire. We want people to think of us as a trusted brand. So that when people think of Abayas they think of Tahoor. When she is buying from Tahoor, it means it matters to her. We are very happy that with the support of Daraz.com.bd, we can cater to our clients from all over Bangladesh.”

“We are pleased to have Tahoor as our first and latest client catering to women’s modest-wear,” said Daraz Managing Director Benjamin de Fouchier. “The same way that Tahoor projects itself as a trusted brand, Daraz is also synonymous with trust, reliability and authenticity and we aim to provide each and every client with an excellent shopping experience. As the company continues to expand its services, our fashion practices will position Tahoor as a leader among innovative designer boutiques and give it a pan Bangladesh reach with this partnership.”

The launch of this women’s modest fashion label comes aptly at a time when Daraz.com.bd is coming under increasing demand to offer not only premium and luxury fashion choices for high profile events and cocktail parties but also cater to the modern working woman with utilitarian, modest and stylish fashion-wear.

“Daraz.com.bd plans to implement an integrated marketing and public relations strategy which will increase exposure among consumers and build further brand recognition,” states Naushaba Salahuddin, Head of Public Relations, Daraz BD.

All Tahoor items will be available here Tahoor on Daraz

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