How Daraz BD has revolutionized purchasing habits 2 14914

how daraz bd has revolutionized purchasing habit within 3 years
Last updated on December 21st, 2023 at 01:10 pm

E-commerce has well and truly arrived in Bangladesh with hundreds of online shops offering products across various categories. Rapidly growing 3G mobile and broadband penetration, affordable smartphones (the likes of Infinix and Symphony) and easy-to-access mobile Internet are driving this surge of e-commerce activity.

E-commerce in Bangladesh

Most of these e-commerce shops are relatively small, specializing in specific product categories and operationally premature compared to worldwide e-commerce leaders. While setting up a web or facebook shop might take a few hours and sound deceptively simple, scaling up e-commerce requires a certain expertise and know-how.

The biggest local e-commerce platform in Bangladesh,, is successfully running its online shop for over 3 years now. The secret behind its success is the business model Daraz runs on. Daraz isn’t merely an online shopping mall alone; it’s a medium bringing Sellers and Customers together – it’s an online marketplace.

Online Marketplace as Trustee between Seller and Customer

Instead of buying products and selling them to customers (Retail Model), Daraz acts as a trustee between Seller and Customer (Marketplace Model). Thousands of Sellers (screened by Daraz) list their products on the portal. Daraz drives a hundred thousand prospects every day to its Website and Mobile Application. Every customer that places an order on Daraz is protected by a 100% Purchase Protection policy: 100% Genuine Products, Safe & Secure Payments and Easy & Free Returns. Only upon completion of a successful transaction Daraz will release money to the Seller.

Supporting this effective business model is the smart, hi-tech software that Daraz Bangladesh has developed with one of its investors – Rocket Internet – over the last three years. It provides the customer a secure and convenient online shopping experience.

Safe online shopping with protection


Why does Daraz have the biggest selection of products in Bangladesh?

Daraz BD is currently showcasing more than 150,000 products, expected to swell to over 250,000 products by year end. And yet, this is just an instance of Daraz scraping the surface. Daraz envisions breaching a million products in the near future.

How online marketplace is best shopping platform


The Daraz business model has 3 advantages which directly influence its huge product assortment

  • Local stores as well as big malls are encumbered by the limitation of space alongside logistical considerations. That’s why stores normally specialize in one or two product categories. Daraz is a digital mall and sellers can showcase as many products as they want. Since warehouse space is not as expensive, sellers can sell as many goods as they want. There is no upper limit
  • Daraz has thousands of sellers with new ones joining every day. All these sellers contribute to a constantly growing assortment of goods
  • Daraz generously invests in their sellers and helps them learn and grow. Thanks to training and Seller Education processes, Daraz sellers constantly grow their product assortment

Online shopping markeplace has highest assortments


Daraz stands for 100% authentic, genuine and original products. To ensure compliance with these stringent standards, Daraz has a dedicated Quality Check team routinely screening sellers and products. Customers are protected by the Daraz Purchase Protection in case their experience does not live up to Daraz standards and values.

How does Daraz manage offering the best prices in Bangladesh?

The prices on Daraz are defined by the seller. Therefore, to understand how pricing works in favor of both the seller and customer, we need to appreciate the conditions amenable to competitive pricing that are available to sellers on the Daraz platform.

The Daraz business model has 4 advantages which directly influence pricing on the website:

  • Selling online on Daraz means that sellers do not incur the costs associated with a physical store. That helps them to sell with lower margin and optimize the product price
  • Daraz draws millions of visitors to its platform every month. That means massive growth for and added visibility/publicity to local Sellers. When Sellers sell their wares on Daraz, Daraz’s brand power and reach becomes theirs by extension
  • Many products on Daraz are sold by multiple Sellers. This incentivizes competitive pricing. Sellers are directly competing with each other ensuring Daraz offers price-competitive solutions to consumers
  • Daraz provides sales analytics and other product related data helping sellers to optimize their product and price structure.

Buy products at best prices

If the past three years have seen Daraz Bangladesh achieve the level of success it has it seems all but certain that the next three years will see it rise further still. Digitization has taken a hold of Bangladeshi commerce with Daraz at the forefront of this transformation. The only way to go from here is up.

Dr. Jonathan Doerr


Written By

Dr. Jonathan Doerr

CEO, Daraz Asia



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With years of experience as a seasoned online shopper, I have developed a keen eye for the latest trends and technology in the E-commerce industry. The passion for discovering the best products and services on the web is matched only by love for sharing their findings with others.


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Best DSLR Camera Accessories You Can Buy Online Right Now 1 4876

Buy dslr camera accessories online daraz bd
Last updated on January 16th, 2024 at 02:56 pm

Every sensible photographer has a very personal toolbox of camera accessories that are excessively used for photography. Once you have your favorite DSLR camera in hand, your next step in the journey is to get proper camera accessories that will help you get the most out of your DSLR camera.

However, this is also a little puzzling for a beginner photographer- you may start to wonder what DSLR camera accessories you actually need to make better captures, because of the variety and ultra-wide range of DSLR camera stuff. You can shop for reliable DSLR camera attachments online easily with the best price available at Daraz Mall now.

Essential DSLR Camera Accessories You Must Have

What are some best DSLR camera accessories you must have? Let’s aim at the detailed facts about 5 creative photography accessories that should be in every photographer’s bag-

1) DSLR Camera Case, Cover & Bag

Once you’ve got your new camera, you want to protect your camera and easily carry it between many locations for photographic purposes. Camera case and cover keep your DSLR camera safe and protect it from dust. There are different types of camera bags online from various renowned brands.

What to consider before picking up the right camera bag:
– Size of your camera
– The required space you need
– Prefer your comfort to choose from different camera bag types like backpacks, sling bags and shoulder bags

2) Tripod

A strong tripod is something very important you must own to shoot quality steady pictures. A tripod provides a way of holding your camera at exactly the right angle and keeping it absolutely still. You can check some best tripods online to have a durable one.

What to consider before picking up the right tripod:
– Choose a durable tripod over a cheap price
– Pick up a flexible one for both eye-level to close-to-ground photography
– Which one has a strong tripod head

3) DSLR Camera Lens

After a durable DSLR camera, you must have some quality DSLR camera lenses to capture the best moments around you as there are many types of lenses for different types of shoots. You have to choose the best-fitted lens for your DSLR camera.

What to consider before picking up the right DSLR camera lens:
– Your camera type
– Which subject you want to shoot more frequently
– Build quality, autofocus, and weatherproofing quality

4) DSLR Camera Batteries

The power crisis is one of the most challenging issues for DSLR cameras. Even the best DSLRs have a limitation in consuming huge power. You should definitely have a couple of spare DSLR batteries before your next photography trip or vacation.

What to consider before picking up the right DSLR camera battery:
– Originality and durability
– Power backup time
– Prefer nickel-metal-hydride (NiMH) rechargeable batteries

5) Micro SD Card

Memory cards are a necessary element for any digital photographer. Generally, cameras do not come with built-in storage, so you need some external micro SD cards to store your favorite captured images.

What to consider before picking up the right Micro SD Card:
– Memory card format, speed, and storage capacity
– Prefer reliable brand’s SD card with warranty

These DSLR accessories can surely make your photography experience only better and better. You can tune up your photos according to your taste and demand. You can also improve your journey more by checking studio equipment and other camera accessories online.

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Daraz App: A Shopping Mall in Your Pocket 1 5107

buy everything on daraz

We are living in a strange world nowadays. Everything becomes so tiny and even a shopping mall cannot make an exception. Today you don’t have to visit the market to buy your goods- electronic devices & accessories, home appliances, health & beauty care products, toys for babies, fashion products for both men and women, and almost any type of products.

You can easily purchase your desired goods with some clicks on your phone or laptop. Online shopping is an easier, secure, and hassle-free system to shop for anything because of the rapid growth of the e-commerce sector in Bangladesh and Daraz is one of the leading faces of this parade.

Daraz is a prominent online marketplace in Bangladesh adjoining numerous sellers with millions of interested customers. On the Daraz website, buyers can search, compare, and ask direct queries about a particular product and sellers can respond to those inquiries directly. So it can be said that Daraz is not only a marketplace but a complete online business community with a pile of users in one place.

How can a Shopping Mall Fit in Your Pocket!!!

If you visit the Daraz app or website, you can find an innumerable number of products that are sorted into wealthy categories. In number, there are nearly 25 million products available in the Daraz marketplace with about 37k+ sellers listed to serve almost 10 million monthly active users all over the country.

All the products like mobile, laptop, tablet, fashion products (men & women), beauty products, shoes & clothing, cycles, e-cycles, motorbikes, and even everyday groceries are sorted into some well-maintained categories. So like any other shopping mall, you can easily get what you are looking for by browsing these categories and their sub-sections. But is Daraz more than a shopping mall?

Search On The Go

search on daraz

You can easily discover your intended item in Daraz by using the smart search option. Just type your product name on the search bar and go to the product details page to find out more about it. So it is actually an easier process of finding your aimed product than a traditional shopping mall.

Largest Online Collection

collection in daraz

Daraz Bangladesh offers you an extensive range of online collections for products. You can simply know all the product information and specifications by just visiting the product page. You can find the largest collection of products with the biggest variety, best price, and uncompromising quality.

User Review & Ratings

rate the

Another popular shopping feature of Daraz is customer reviews and ratings. When you are visiting a particular product page, you can find many user reviews and ratings by previous customers about that product. That can be quite helpful for you before making the final order. You can also ask queries about the item that are answered directly by the seller- which is another big plus for Daraz online shopping.

Easy & Secured Payment

pay on daraz

It is not always safe to purchase in cash. There are many risk values present in such kind of cash shopping. But in the Daraz app, you can effortlessly order anything that can be purchased in various payment methods including cash-on-delivery.

Faster Home Delivery


When you purchase something from the local market, you have to carry that to your home on your own- no matter how big it is or how heavy. Sometimes it causes more trouble than imagined. But you can now enjoy super quick home delivery of your ordered product.

Easy Refund Policy

refund on daraz

What if you bought something from the local market and after reaching home you identified it faulty? You have to carry that product back all along to the shop and there is no assured warranty that the seller will solve that issue. But Daraz offers you the best refund policy for this type of case. Because shopping without any limitation and hassle is the number one trait of Daraz online shopping and to enjoy more deals, keep visiting the Daraz online shop.

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