Daraz Named Number One Bangladeshi E-commerce Brand of 2023
Daraz Bangladesh has been awarded as the number one E-commerce brand in Bangladesh and the most loved e-commerce brand and also the overall 12th most valued brand of 2022. In the 14th edition of the Best Brand Award that was organized by Bangladesh Brand Forum in partnership with Nielsen Bangladesh, Daraz won this prestigious award for the year 2022.
The award-giving program took place on Saturday (December 24) and celebrated Bangladesh’s most beloved brands with a stunning gala ceremony at Le Méridien in the capital.
Chief marketing officer of Daraz Bangladesh Limited, Md Tajdin Hassan said “2022 has been a successful year for Daraz Bangladesh. Daraz is now planning to take a step further toward its customer-centric strategy. The upcoming journey will not just be about inviting more customers, but ensuring that our existing customers are getting the best e-commerce experience catered to their lifestyles.”
Bangladesh Brand Forum has been celebrating the most loved brands in the country with the Best Brand Award for the past 14 years in order to inspire the best brands in the country.
A total of 15 brands were recognized across 38 categories as top brands in the country.
In 2008, Nielsen Bangladesh launched the Best Brand Award, which is based on a global model (Winning BrandsTM) conducted by a direct consumer survey of 10,000 customers across the country, which includes self-administrated reviews.